Theory Index

Here it is, a single overview of all the biases in our database. We add a new cognitive bias every week. Already published cognitive biases are updated daily.

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Information

A

B

C

E

F

G

H

M

P

S

T

Meaning

A

B

C

D

H

I

M

P

S

V

Time

A

B

D

E

F

G

H

I

L

O

R

S

T

U

Z

Memory

F

G

L

N

P

Other

A

B

C

E

F

H

L

M

N

P

R

S

V

Z

Pricing tactics

A

  • Add Slight Price Differences in Your Assortment
  • Add Space between Discounted Prices
  • Arrange Discounts in Tiered Amounts
  • Attribute Discounts to Emotional Products

B

  • Be Precise With Large Prices

C

  • Charge Customers Before They Consume
  • Choose Prices with Fewer Syllables

D

  • Deemphasize the Prices of Emotional Products
  • Describe the Costs of Your Product
  • Display Red Prices to Men
  • Distinguish the Most Expensive Option
  • Divide Prices into Smaller Units
  • Don't Bundle Cheap and Expensive Items
  • Don't Discount Premium Products
  • Downsize Features besides Price

E

  • Encourage Customers to Budget Early
  • End Discounts Gradually
  • Explain why you're offering a discount
  • Expose People to Any High Number in pricing Definition

F

  • Follow the Rule of 100

G

  • Give Two Discounts in Ascending Order
  • Group Small Elements with the Price

I

  • Insert Alliteration into Prices

M

  • Make Sale Prices Look Different From Original Prices
  • Mention the Daily Equivalence
  • Mention the Increase From the Discounted Price

O

  • Offer Discounts in Round Numbers
  • Offer Discounts with Low Right Digits
  • Offer a Similar (Yet Expensive) Version

P

  • Place Low Numerals After Right-Facing Digits
  • Place Sale Prices Below Original Prices
  • Position Prices Near the Top or Left

R

  • Raise Your Prices in Small Increments
  • Reduce Every Digit in the Discounted Price
  • Reduce the Left Digit By One
  • Reference prices
  • Remove commas from prices
  • Remove the Currency Symbol When Possible

S

  • Sensory Foundation
  • Show Higher Prices Before Lower Prices
  • Show Prices in Small Fonts
  • Show two multiples of the price examples

T

  • Tailor Prices toward Names or Birthdays

U

  • Use Round Prices in the Right Context

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