Theory Index

A

• Affect Heuristic
• Ambiguity effect
• Anchoring
• Anthropocentric thinking
• Antropomorfism
• Attentional bias
• Automation bias
• Availability cascade
• Availability heuristic

B

• Backfire effect
• Bandwagon effect
• Base rate fallacy
• Belief bias
• Ben Franklin effect
• Berkson's paradox
• Bias blind spot
• Bottom-dollar effect
• Bounded Rationality
• Bundling Bias
• Bye-Now effect

C

• Cashless Effect
• Category-size bias
• Centre-stage effect
• Cheerleader effect
• Choice-supportive bias
• Clustering illusion
• Cognitive bias
• Cognitive dissonance
• Compassion fade
• Confirmation bias
• Congruence bias
• Conjunction fallacy
• Conservatism
• Continued influence effect
• Contrast effect
• Cultural bias
• Curse of knowledge

D

• Declinism
• Decoy effect
• Default effect
• Denomination effect
• Disposition effect
• Distinction bias
• Dread aversion
• Dunning-Kruger effect
• Duration neglect

E

• Ego depletion
• Egocentric bias
• Empathy gap
• Endowment effect
• Entourage effect
• Equivalence framing

F

• Facial distraction
• Facilitating triggers
• Familiarity bias
• Fear appeal
• Feed forward
• Focusing effect
• Forer effect (Barnum effect)
• Form function attribution bias
• Framing effect
• Frequency illusion or Baader–Meinhof effect
• Fresh start effect
• Functional fixedness

G

• Gambler's fallacy
• Gaze cueing
• Goal-Gradient effect
• Groupthink

H

• Halo effect
• Hard-easy effect
• Hobson's +1 Choice Effect
• Hostile attribution bias
• Hot hand (fallacy)
• Hyperbolic discounting

I

• IKEA effect
• Identifiable victim effect
• Illusion of control
• Illusion of validity
• Illusory correlation
• Illusory truth effect
• Impact bias
• Implicit-association test
• Inaction-Inertia effect
• Information bias
• Ingroup bias
• Insensitivity to sample size
• Interoceptive bias

L

• Labor-love effect
• Law of distraction
• Law of the instrument
• Less-is-better effect
• Liking Principle
• Look-elsewhere effect
• Loss Aversion

M

• Mental accounting
• Mere-exposure effect
• Money illusion
• Money omission
• Motivating-uncertainty effect

N

• Need for meaning
• Negativity bias
• Neglect of probability
• Noble-edge effect
• Normalcy bias
• Nostalgia effect
• Not invented here

O

• Observer-expectancy effect
• Omission bias
• Optimism bias
• Ostrich effect
• Outcome bias
• Overconfidence effect

P

• Paradox of Choice
• Pareidolia
• Parkinson's law of triviality
• Peak-end rule
• Peltzman effect
• Pelzman effect
• Perceptual incongruence
• Pessimism bias
• Picture superiority effect
• Planning fallacy
• Positivity effect
• Post-purchase rationalization (Buyer’s Remorse)
• Present-focus bias
• Primacy effect
• Pro-innovation bias
• Processing difficulty effect
• Projection bias
• Pseudocertainty effect
• Pygmalion effect

R

• Reactance
• Reactive devaluation
• Recency illusion
• Reciprocity
• Reflection effect
• Regressive bias
• Regret aversion
• Response efficacy
• Restraint bias
• Rhyme as a reason
• Risk compensation (Peltzman effect)

S

• Salience bias
• Scarcity Principle
• Selection bias
• Selective perception
• Self-consistency
• Self-efficacy
• Self-relevance effect
• Semmelweis reflex
• Shared information bias
• Singularity effect
• Social-comparison bias
• Social-default bias
• Sparking triggers
• Status quo bias
• Stereotype
• Subaddivity
• Sunk cost fallacy
• Surrogation
• Survivorship bias

T

• Temptation coupling
• Third-person effect
• Time-saving bias
• Trivialisation effect

V

• Visual Cueing Effect
• Visual fluency
• Von Restorff effect

Y

• Yerkes-Dodson law

Z

• Zeigarnik effect
• Zero-risk bias
• Zero-sum bias

U

• Unit bias

W

• Weber–Fechner law
• Well travelled road effect
• Women are wonderful effect

B

• Bizarreness effect

C

• Choice-supportive bias
• Chunking
• Conservatism
• Consistency bias
• Context effect
• Cross-race effect
• Cryptomnesia

F

• Fading affect bias
• False memory
• Front-loading

G

• Google effect

H

• Hindsight bias
• Humor effect

I

• Illusion of truth effect

L

• Lag effect
• Levels-of-processing effect
• List-length effect

M

• Misinformation effect
• Modality effect
• Mood-congruent memory bias

P

• Part-list cuing effect
• Picture superiority effect
• Positivity effect
• Primacy effect
• Processing difficult effect

R

• Reminiscence bump
• Rosy retrospection

S

• Self-generation effect
• Source confusion
• Spacing effect
• Spotlight effect
• Stereotypical bias
• Suffix effect
• Suggestibility

T

• Tachypsychia
• Telescoping effect
• Testing effect
• Tip of the tongue phenomenon
• Travis Syndrome

Z

• Zeigarnik effect

N

• Next-in-line effect

V

• Verbatim effect

A

• Attribute substitution

B

• Belongingness & Conformity

C

• Country of Origin-effect

F

• False consensus effect
• False uniqueness bias
• Fundamental Attribution Error

G

• Group Attribution

I

• Illusion of asymmetric insight
• Illusion of external agency
• Illusion of transparency
• Illusory superiority
• Ingroup bias

N

• Naïve cynicism
• Naïve realism

O

• Outgroup homogeneity bias

S

• Self-serving bias
• Shared information bias
• Social Proof Principle
• System justification

D

• Defensive attribution hypothesis
• Domestic country bias

M

• Mimicry
• Moral luck

W

• Weather effect
• Worse-than-average effect

A

• Actor-observer bias
• Authority Principle

E

• Egocentric bias
• Extrinsic incentives bias

J

• Just-world hypothesis

T

• Trait ascription bias

U

• Ultimate attribution error

R

• Reciprocity

H

• Hick’s Law

L

• Law of Proximity

Z

• Zeigarnik effect