Theory Index

Here it is, a single overview of all the biases in our database. We add a new cognitive bias every week. Already published cognitive biases are updated daily.

Meaning

A

B

Bandwagon effect

C

D

Declinism

H

I

M

Moral luck

P

S

Spotlight effect

V

Visual fluency

Memory

F

Flashbulb memory

G

Google effect

L

List-length effect

N

Negativity bias

P

Peak-end rule

Pricing tactics

A

B

Be Precise With Large Prices

C

Charge Customers Before They Consume
Choose Prices with Fewer Syllables

D

Deemphasize the Prices of Emotional Products
Describe the Costs of Your Product
Display Red Prices to Men
Distinguish the Most Expensive Option
Divide Prices into Smaller Units
Don't Bundle Cheap and Expensive Items
Don't Discount Premium Products
Downsize Features besides Price

E

Encourage Customers to Budget Early
End Discounts Gradually
Explain why you're offering a discount
Expose People to Any High Number in pricing Definition

F

Follow the Rule of 100

G

Give Two Discounts in Ascending Order
Group Small Elements with the Price

I

Insert Alliteration into Prices

M

Make Sale Prices Look Different From Original Prices
Mention the Daily Equivalence
Mention the Increase From the Discounted Price

O

Offer Discounts in Round Numbers
Offer Discounts with Low Right Digits
Offer a Similar (Yet Expensive) Version

P

Place Low Numerals After Right-Facing Digits
Place Sale Prices Below Original Prices
Position Prices Near the Top or Left

R

Raise Your Prices in Small Increments
Reduce Every Digit in the Discounted Price
Reduce the Left Digit By One
Reference prices
Remove commas from prices
Remove the Currency Symbol When Possible

S

Sensory Foundation
Show Higher Prices Before Lower Prices
Show Prices in Small Fonts
Show two multiples of the price examples

T

Tailor Prices toward Names or Birthdays

U

Use Round Prices in the Right Context

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