Alpha version is live now. Register for free and enjoy 6 months of unlimited searches.

Index

All of our psychological theories in a single place

Decision making

A

  •  Affect Heuristic
  •  Affect Heuristic
  •  Ambiguity effect
  • Anchoring
  •  Anthropocentric thinking
  •  Antropomorfism
  •  Attentional bias
  •  Automation bias
  •  Availability cascade
  •  Availability heuristic

B

  •  Backfire effect
  •  Bandwagon effect
  •  Base rate fallacy
  •  Belief bias
  •  Ben Franklin effect
  •  Berkson's paradox
  •  Bias blind spot
  •  Bottom-dollar effect
  •  Bounded Rationality
  •  Bundling Bias
  •  Bye-Now effect

C

  •  Cashless Effect
  •  Category-size bias
  •  Centre-stage effect
  •  Cheerleader effect
  •  Choice-supportive bias
  •  Clustering illusion
  •  Cognitive bias
  •  Cognitive dissonance
  •  Compassion fade
  •  Confirmation bias
  •  Congruence bias
  •  Conjunction fallacy
  •  Conservatism
  •  Continued influence effect
  •  Contrast effect
  •  Cultural bias
  •  Curse of knowledge

P

  •  Paradox of Choice
  •  Paradox of Choice
  •  Pareidolia
  •  Parkinson's law of triviality
  •  Peak-end rule
  •  Peltzman effect
  •  Pelzman effect
  •  Perceptual incongruence
  •  Pessimism bias
  •  Picture superiority effect
  •  Planning fallacy
  •  Positivity effect
  •  Post-purchase rationalization
  •  Present-focus bias
  •  Pro-innovation bias
  •  Processing difficulty effect
  •  Projection bias
  •  Pseudocertainty effect
  •  Pygmalion effect

D

  •  Declinism
  • Decoy effect
  •  Default effect
  •  Denomination effect
  •  Disposition effect
  •  Distinction bias
  •  Dread aversion
  •  Dunning-Kruger effect
  •  Duration neglect

E

  •  Ego depletion
  •  Egocentric bias
  •  Empathy gap
  •  Endowment effect
  •  Entourage effect
  •  Equivalence framing

F

  •  Facial distraction
  •  Facilitating triggers
  •  Familiarity bias
  •  Fear appeal
  •  Feed forward
  •  Focusing effect
  •  Forer effect (Barnum effect)
  •  Form function attribution bias
  •  Framing effect
  •  Frequency illusion or Baader–Meinhof effect
  •  Fresh start effect
  •  Functional fixedness

G

  •  Gambler's fallacy
  •  Gaze cueing
  •  Goal-Gradient effect
  •  Groupthink

H

I

  •  IKEA effect
  •  Identifiable victim effect
  •  Illusion of control
  •  Illusion of validity
  •  Illusory correlation
  •  Illusory truth effect
  •  Impact bias
  •  Implicit-association test
  •  Inaction-Inertia effect
  •  Information bias
  •  Ingroup bias
  •  Insensitivity to sample size
  •  Interoceptive bias

L

  •  Labor-love effect
  •  Law of distraction
  •  Law of the instrument
  •  Less-is-better effect
  •  Look-elsewhere effect
  •  Loss aversion

M

  •  Mental accounting
  •  Mere-exposure effect
  •  Money illusion
  •  Money omission
  •  Motivating-uncertainty effect

N

  •  Need for meaning
  •  Negativity bias
  •  Neglect of probability
  •  Noble-edge effect
  •  Normalcy bias
  •  Nostalgia effect
  •  Not invented here

O

  •  Observer-expectancy effect
  •  Observer-expectancy effect
  •  Omission bias
  •  Optimism bias
  •  Ostrich effect
  •  Outcome bias
  •  Overconfidence effect

R

  •  Reactance
  •  Reactive devaluation
  •  Recency illusion
  •  Reflection effect
  •  Regressive bias
  •  Regret aversion
  •  Response efficacy
  •  Restraint bias
  •  Rhyme as a reason
  •  Risk compensation

S

  •  Salience bias
  •  Selection bias
  •  Selective perception
  •  Self-consistency
  •  Self-efficacy
  •  Self-relevance effect
  •  Semmelweis reflex
  •  Shared information bias
  •  Singularity effect
  •  Social-comparison bias
  •  Social-default bias
  •  Sparking triggers
  •  Status quo bias
  •  Stereotype
  •  Subaddivity
  •  Sunk cost fallacy
  •  Surrogation
  •  Survivorship bias

T

  •  Temptation coupling
  •  Third-person effect
  •  This is a test
  •  Time-saving bias
  •  Trivialisation effect

V

  •  Visual cueing
  •  Visual fluency
  •  Von Restorff effect

Y

  •  Yerkes-Dodson law

Z

  •  Zeigarnik effect
  •  Zero-risk bias
  •  Zero-sum bias

U

  •  Unit bias

W

  •  Weber–Fechner law
  •  Well travelled road effect
  •  Women are wonderful effect

Memory biases

B

  •  Bizarreness effect

C

  •  Choice supportive bias
  •  Choice-supportive bias
  •  Chunking
  •  Conservatism
  •  Consistency bias
  •  Context effect
  •  Cross-race effect
  •  Cryptomnesia

F

  •  Fading affect bias
  •  False memory
  •  Front-loading

G

  •  Google effect

H

  •  Hindsight bias
  •  Humor effect

I

  •  Illusion of truth effect

L

  •  Lag effect
  •  Levels-of-processing effect
  •  List-length effect

M

  •  Misinformation effect
  •  Modality effect
  •  Mood-congruent memory bias

P

  •  Part-list cuing effect
  •  Picture superiority effect
  •  Positivity effect
  •  Primacy effect, recency effect & serial position effect
  •  Processing difficult effect

R

  •  Reminiscence bump
  •  Rosy retrospection

S

  •  Self-generation effect
  •  Source confusion
  •  Spacing effect
  •  Spotlight effect
  •  Stereotypical bias
  •  Suffix effect
  •  Suggestibility

T

  •  Tachypsychia
  •  Telescoping effect
  •  Testing effect
  •  Tip of the tongue phenomenon
  •  Travis Syndrome

Z

  •  Zeigarnik effect

N

  •  Next-in-line effect

V

  •  Verbatim effect

Social biases

A

  •  Actor-observer bias
  •  Authority
  •  Authority bias

B

  •  Belongingness & Conformity

C

  •  Country of Origin-effect

F

  •  False consensus effect
  •  False uniqueness bias
  •  Fundamental Attribution Error

G

  •  Group Attribution

H

  •  Halo effect

I

  •  Illusion of asymmetric insight
  •  Illusion of external agency
  •  Illusion of transparency
  •  Illusory superiority
  •  Ingroup bias

N

  •  Naïve cynicism
  •  Naïve realism

O

  •  Outgroup homogeneity bias

S

  •  Self-serving bias
  •  Shared information bias
  •  System justification

D

  •  Defensive attribution hypothesis
  •  Domestic country bias

M

  •  Mimicry
  •  Moral luck

W

  •  Weather effect
  •  Worse-than-average effect

E

  •  Egocentric bias
  •  Extrinsic incentives bias

J

  •  Just-world hypothesis

T

  •  Trait ascription bias

U

  •  Ultimate attribution error

UX Laws

H

Pricing tactics