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Theory explained by Sander Volbeda
Can you recall all the visual stimuli you came across during your evening walk in the last 5 minutes? Is that even possible? To be honest, it’s impossible for us to track each and every visual stimulus that we come across daily as it requires a lot of time as well as energy. As a result of this impossibility, our brain has developed shortcuts enabling us to attract only the most prominently displayed stuff. This tendency of human psychology to attract only visually optimized elements is known as the ‘visual cueing effect.’
The Visual cueing effect is vastly used by marketers around the world to draw the customers’ focus towards their marketing materials. Nonetheless, this concept is widely used on online platforms to influence consumer behavior for Conversion Rate Optimization (CRO). The common buzz is that if we fail to optimize our content visually, we are losing bucks every minute. What is the exact purpose of visual cues? Whether it’s online or physical, the ultimate purpose of every shopper is to find solutions to their problems. The right visual cue serves this purpose.
Any design element of your website to convey quick information is a visual cue which works as a mental shortcut for users to make decisions. The ideal visual cueing provides seamless user experience to solve the usersâ problems faster. Online users are often barged with different types of content such as ads, graphics, texts etc. vying for attention. Therefore how to make visual cues to outsmart competition is something we all canât overlook for Conversion Rate Optimization.
What comes to your mind as the most straightforward visual cue on a website? An arrow it is. Arrows are ideal to drive the users' focus to the place where it exactly should be. How exactly arrows help to draw users' attention?
However when embedding an arrow be sure to go for a cool loop Arrow to highlight your cool features of the website other than using arrows of a bold style.
The tendency of humans to draw themselves naturally towards the faces of other people makes any such portrait a natural visual cue. Portraits of people can be used to convey feelings to your customers through emotions. Here is something that you should understand clearly. Portraits of people are ideal and effective for personality driven brands. But they may not be ideal as visual cues for products. Using pictures of people to fit your purpose is very important for Conversion Rate Optimization (CRO).
Do you know that colors are associated with human perception, emotions and senses? Choosing the right color scheme for your website is one of the essential steps for successful visual cueing. Look at the following colors and the messages passed by them.
To make the maximum use of color psychology, the key is to recognize the perception and the emotions that you plan to convey from your website. An incompatible color scheme can never help you for Conversion Rate Optimization (CRO).
Never underestimate the power of right imagery. One of the famous marketing experiments revealed that changing a picture of a homepage from a person to a product increased the conversion rate of that particular website by almost 72%. Isn't it the perfect example to recognize the power of the right imagery? When using imagery in your website, use the following best practices.
The visual cueing effect of psychology is one of the greatest techniques which can be used in websites to draw the users' focus towards the important information. Using Visual cues meaningfully is absolutely vital for Conversion Rate Optimization. Designing your website without optimizing your visual content will make you lose bucks a great deal. How well you optimize your visual cues to provide the solutions for the problems of your visitors in no time decides how fast you are in the game of earning more profits.