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Understanding psychology concepts is very important to predict how the target customers may respond to a certain situation. Understanding consumer behaviour is the key to a successful marketing campaign. Therefore, businesses use these psychology principles widely to reach their customers effectively via online platforms having the purpose of Conversion Rate Optimization. (CRO) Picture superiority effect is such an important principle in psychology which says that humans remember pictures better than remembering words. Specifically, pictures work more effectively than words in the processes of recognizing and recalling information. Do you know that we tend to remember 10% of what we read or hear after a couple of days, but we remember 65% of it if we use a picture to reinforce the concept? Let’s assume that you are supposed to buy ‘cheese, floor, tomato sauce and mozzarella’ to make some pizza at home. Are you going to memorize the list word by word or isn’t it easy to memorize the ingredients by mapping them with a picture of a pizza? Of course, memorizing a picture works very well to recall information. Therefore, Picture superiority effect is widely used by marketers and businesses for effective branding and communication too.