By using psychology for your A/B testing there is a higher chance your test will be successful and increase conversions on your website.
Psychology gives you a straight way of changing a user’s behavior, and this is the goal of conversion rate optimization right?
It doesn’t matter if you’re new or specialist in CRO, you probably will not remember all psychological theories that can be applied to CRO right? That’s why we’ve made this search tool. With this tool you can search for psychology theory which you can use for writing a hypothesis. This will help you to find new tests to do.
For example you’ve written this hypothesis for your A/B test: If I add a alert, then conversions will increase for desktop users, because of [behavioral change].
So what do we fill in at the [behavioral change] part of the hypothesis? In this case it could be base rate neglect. But how do you find these psychological theories? Yes that’s correct, for that you can use our CRO Tool.
Basically it’s a search engine like Google. Only our search engine for psychology theories has its own content. For example you can search for on the keyword ‘Feelings’, as first result you would get back the Empathy Gap from the category Decision Making followed by Cognitive bias and Peak-end rule (those results are related to the Empathy Gap).
You want more information about the psychology behind the Empathy Gap right? So we’ve got this page that explains the Empathy Gap, but also gives examples about how it can be used/applied and sources where you can find more information.
You might not have anything in mind yet when you want to start testing, that where you can use the CRO Tool as well. If you read through the ideas you might often get inspired or come up with new ideas. Well how does this work? You can go through different categories or tags to find psychology theories, which have examples on how you could apply these theories. This will give you some great insights and help to create tests with a high chance of success.
By using this tool you’ll quickly gain more experience in psychology. You’ll be able to search and find all psychological theories that can be used within CRO. How? With our advanced search engine you’ll find the theories you’re looking for. After finding the one you want more information about we offer a in depth explanation about theory and how it came to exist. Besides that we’ll tell about extra sources like for example book where you can find more information.
The best part of the tool is that we offer examples of how the psychological theory can applied in a hypothesis and so in a A/B test. This will help in the process to check if how you’ve applied the theory is correct, but also give you a new few on how you can use and apply.