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Stop searching for psychology data, we've done it for you! We've got all this psychological data for you in a matter of seconds.

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CRO-tool includes examples on how psychological theories can be applied to your websites including hypotheses and designs.

Successful testing

Increase the success rate of your A/B tests using psychological theories that can be found within CRO-tool.

This tool will help you to write hypotheses which include psychology to do advanced experiments.

Easily find any psychological theories to improve your hypotheses and start doing CRO like a professional. You will find new opportunities to improve the websites you are optimizing.


How does the tool work?

CRO-tool is a search engine like Google. Only our search engine for psychology theories has its own content. For example, you can search for on the keyword 'Feelings', as first result you would get back the Empathy Gap from the category Decision Making followed by Cognitive bias and Peak-end rule (those results are related to the Empathy Gap).

You want more information about the psychology behind the Empathy Gap right? We've got the page that explains the Empathy Gap, but also gives examples about how it can be used/applied and sources where you can find more information.

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Why use CRO-tool

Psychology gives you a direct opportunity of changing a user's behavior and this is the goal of conversion rate optimization.

It doesn't matter if you're new or experienced in CRO, you probably will not remember all psychological theories that can be applied to CRO. That's why we've built this search tool. With this tool you can search for psychology theories which you can use for writing a hypothesis. This will help you to find new tests to do and increase the likelihood for your tests to succeed.


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Find psychology theories based on CRO hypotheses

For example, you've written this hypothesis for your A/B test: If I add an alert, then conversions will increase for desktop users, because of [behavioral change].

So what do we fill the [behavioral change] part of the hypothesis in with? In this case, it could be base rate neglect. But how do you find these psychological theories? Yes that's correct, for that you can use CRO-tool.

Compose CRO hypotheses based on psychology theories

You might not have anything in mind yet when you want to start testing, that's where you can use CRO-tool as well. If you read through the ideas you might often get inspired or come up with new ideas. Well, how does this work? You can go through different categories or tags to find psychology theories which have examples on how you could apply these theories. This will give you some great insights and help to create tests with a high chance of success.

Specialize in psychology for CRO

By using this tool, you'll quickly gain more experience in psychology. You'll be able to search and find all psychological theories that can be used within CRO. How? With our advanced search engine you'll find the theories you're looking for. After finding the one you want more information about, we offer a in-depth explanation about the theory and how it came to exist. Besides that, we'll tell about extra sources for example a book where you can find more information.

The best part of the tool is that we offer examples of how you can apply the psychological theory in a hypothesis and in an A/B test. This will help in the process to check if you've applied the theory correctly, but also give you a new view on how you can use and apply the theory.

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