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The CRO-tool blog

With the CRO-Tool blog, you will improve your CRO skills and A/B test results by learning more about psychology. This blog will have a wide range of blog posts all aimed at CRO.

What is the A/B test hypothesis?

Posted on Sep 22, 2022

We all know that A/B testing is about comparing the performance of a certain element of a webpage of its current version against the modified version to determine which version acts better towards Conversion Rate Optimization (CRO). What is this so-called hypothesis? Well, to put in the simplest terms, hypothesis is the way you plan to make improvements to a selected element of a webpage. Let's discover how to use it!

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The role of cognitive biases in Conversion Rate Optimization (CRO)

Posted on Sep 15, 2022

Understanding what’s going on in the mind of your target audience is absolutely not a simple task as the human mind processes based on different logics, shortcuts and indeed cognitive biases. Cognitive biases are the techniques that our minds use to put less effort in decision making. Let's see what the role of these biases is for your Conversion Rate Optimization (CRO)!

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Four Proven Principles of Psychology towards Conversion Rate Optimization (CRO)

Posted on Sep 8, 2022

Any expert in the digital marketing scenario will agree to the fact that the secret ingredient towards conversion optimization is none other than ‘social psychology.’ We may have it all- a pro design, professionally written content, advanced tactics of testing, yet it is difficult to shape consumer behavior to our favor, unless we know how persuasion works in psychology. We are about to discuss four proven success factors of psychology towards optimized conversions. Let’s dig in!

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How to give your sign up a pro status to avoid visitors bouncing away (The Airbnb way)?

Posted on Sep 1, 2022

One of the key challenges that many startup businesses face is that visitors bounce away from signing up with them. There can be different reasons for the case, but what we talk about today is visitors bouncing away from signing up because your signup does not cater to cognitive ease and processing fluency in the user experience perspective.

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Conversion Rate Optimization with Cialdini’s 6 Principles of Persuasion

Posted on Aug 25, 2022

Dr. Cialdini was one of the most admired authors back in 1984 and even today after three decades for his contribution towards marketing through his book of influence; The psychology of persuasion. Let's find out how we can apply them for our projects!

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Why Cognitive Load is Hurting Your Conversions

Posted on Jul 30, 2022

The best UX is the one you're not mindful of, the one you don't take note of. That is the thing that makes a site genuinely natural. Each time UX misses the mark regarding instinctive, cognitive burden increments. As cognitive burden builds, your conversion rate starts to endure. Let's discover what you might be doing wrong!

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Psychological Pricing Strategies to Boost Conversions

Posted on Jul 29, 2022

Pricing psychology uses the study of customer behavior to influence our everyday purchasing decisions. By analyzing how certain numbers, phrasing, and pictures associated with products resonate with purchasers, companies can expand their sales in a relatively pain-free way. Find out how to get started!

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How To Use Heatmaps To Improve Digital Products?

Posted on Jul 29, 2022

Heat maps have quite marked its fame as a great tool for Conversion Rate Optimization (CRO). Yet leveraging them in accordance with your audience to generate more value is the key to success. So here is everything that you should know about heat maps to boost conversions.

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The Impact Of Image Carousels / Sliders On Conversion Rate Optimization (CRO)?

Posted on Jul 29, 2022

It’s not a secret that we come across hundreds of image carousels and sliders on a daily basis and most of the time we find them quite cool. People think they boost conversions, but according to the conversion optimization (CRO) experts, image carousels and sliders don’t boost conversions, but lower them. But why?

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How Human Psychology Contributes Towards Conversion Rate Optimization (CRO)

Posted on Jul 29, 2022

Does every website have a chance to stand out from the competition? The key to success is not how professionally your website is designed and put up, but how well it can trigger the emotional factors of the target audience.

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