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Posted on Jul 29, 2022
It’s not arguable that setting up a website nowadays can be done just in a matter of days. Does every website have a chance to stand out from the competition though? The key to success is not how professionally your website is designed and put up, but how well it can trigger the emotional factors of the target audience. That’s when social psychology comes into play in shaping up human decisions.
Psychology is all about how human behavior is shaped in different conditions. There are six key psychological principles of persuasion that can be embedded into your website towards Conversion Rate Optimization (CRO) which we are going to discuss in a little while.
Think about it. There are plenty of cool websites out there to fulfill our requirement just perfectly. But why do so many of us flock into the same website? Is it just because the site is beautifully designed and developed with splendid levels of services or splendid products? I highly doubt that because almost all companies do offer them.
The key importance lies in the understanding that you are dealing with other human beings of different needs and natures but almost all of them react just similarly for right mental stimuli and cognitive biases. So if you are capable of hitting the right spot of mental stimulation for persuasion, then the buck is yours! A good psychological research can unfold all the secrets for you. If you’re too busy to do that yourself, you can simply go through our articles on the matter, which are solely based on psychological research.
Can you recall a moment of landing on a web page to buy something that you definitely didn’t have in mind or disliking a webpage at the first glance without having a valid reason? If so, you know what we are talking about here. Human psychology works in such a mysterious way that trying to sell your stuff online without having a solid understanding on psychology may do no good in Conversion Rate Optimization (CRO).
Even though you may argue on the point that you have a good gut feeling as a customer on what you like or dislike in a website, you shouldn’t solely depend on it unless you’re well versed with the key persuasion principles of psychology discussed by the psychologist, Dr. Cialdini (1984) in his book ‘Influence’ as stated below.
Now you know that understanding the psychological principles is absolutely vital to influence the consumer behavior towards Conversion Rate Optimization (CRO). Guess what, there are more different types of principles of human psychology that you can embed into your web design to make the most out of what you invest. This is just the beginning! Keep digging through all our subsequent articles in the series to drive your website towards Conversion Rate Optimization (CRO). We would love to hear about your experience on the matter.