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All Decision making Memory biases Social biases UX Laws Pricing tactics

Hick’s Law (or the Hick-Hyman Law) states that the more options there are, the longer and more effort it takes to make a decision. The more options there are, the more time and frustrations it takes to make a decision.

Law of Attraction, the idea that what you think about enough will come true.

When we are promised a higher incentive for a better performance, we want to perform better. At low incentive levels this increased motivation pays off. We do perform better.

Difficulty in comparing small differences in large quantities.

An over-reliance on a familiar tool or methods, ignoring or under-valuing alternative approaches. "If all you have is a hammer, everything looks like a nail."

The tendency to give disproportionate weight to trivial issues. Also known as bikeshedding, this bias explains why an organization may avoid specialized or complex subjects.

The tendency to think that future probabilities are altered by past events, when in reality they are unchanged. The fallacy arises from an erroneous conceptualization of the law of large numbers.

The tendency to attribute greater accuracy to the opinion of an authority figure (unrelated to its content) and be more influenced by that opinion