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The tendency to under-expect variation in small samples.

Hobson's +1 Choice Effect

Decision making
Decision making

Customers click and buy more when there’s a link accompanying your call to action.

We are more likely to perform an action when we belief the recommended action leads to the desired outcome.

  Feed forward

Decision making

Information used to forecast performance of a person, group, system or product. It readies you for taking action.

Occurs when people claim more responsibility for themselves for the results of a joint action than an outside observer would credit them with.

  Gaze cueing

Decision making

We automatically focus our orientation to the same object that others are looking at.

  Moral luck

Social biases

The tendency for people to ascribe greater or lesser moral standing based on the outcome of an event.

If we miss a discount, we're less willing to buy the product afterwards for full-retail price

The tendency to overestimate the likelihood of events with greater “availability” in memory, which can be influenced by how recent the memories are or how unusual or emotionally charged they may be.

  Fear appeal

Decision making

A fear appeal is a persuasive message that scares someone with the intent to motivate him to act against the threat.